Fueled – POS Floor Display Design
I designed a 3D permanent POS floor display for the energy drink brand Fueled.
The unit is structured with four shelves, while the lateral sides, topper, pediment (base),
and front shelves serve as key communication spaces to reinforce brand visibility.
I designed a 3D permanent POS floor display for the energy drink brand Fueled.
The unit is structured with four shelves, while the lateral sides, topper, pediment (base),
and front shelves serve as key communication spaces to reinforce brand visibility.
The unit is structured with four shelves, while the lateral sides, topper, pediment (base),
and front shelves serve as key communication spaces to reinforce brand visibility.
One of the main challenges in this project was experimenting with lighting effects. I integrated subtle illumination beneath each shelf and at the base of the display to enhance product visibility and create a stronger visual impact. 🔥
One of the main challenges in this project was experimenting with lighting effects. I integrated subtle illumination beneath each shelf and at the base of the display to enhance product visibility and create a stronger visual impact. 🔥
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Achieving the right balance required extensive material testing to ensure realistic light reflection and refraction, all while maintaining a natural and cohesive look. 💫
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For the product packshots, I pushed the realism further by experimenting with TyFlow water condensation and particle simulations to generate authentic sliding water droplets on the cans. This detail adds a refreshing and dynamic touch to the overall presentation. 💧
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To complete the project, I also produced a full 3D animation showcasing the step-by-step assembly of the POS floor display, offering both a technical and creative perspective on the design. 🎬
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